Crown Center and Hallmark Keepsake Ornaments Unveil 2018 Mayor's Christmas Tree Ornament

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Crown Center & Hallmark Keepsake Ornaments Unveil 2018 Mayor’s Christmas Tree Ornament

Season of Giving & Celebration Begins with One of Kansas City’s Most Iconic Holiday Traditions for Charity

KANSAS CITY, MO – OCTOBER 1, 2018 – The Mayor’s Christmas Tree Fund, Hallmark Keepsake Ornaments and Crown Center will debut the 38th edition of the Mayor’s Christmas Tree Ornament, “All Aboard,” which was designed this year by Hallmark Keepsake Artist Matt Johnson. Made with recycled wood from last year’s tree, the ornament goes on sale November 23 and gives back to the Kansas City community with all proceeds donated to the Mayor’s Christmas Tree Fund.

Collectors and gift-givers can attend an ornament signing event with Matt Johnson at the Crown Center Atrium on November 28 between 12 p.m. and 2 p.m. Matt will only be signing the 2018 Mayor’s Christmas Tree Ornament during this special event.

This year’s ornament, All Aboard, joins the collection of 31 other ornaments that have been recycled from previous trees to benefit the Mayor’s Christmas Tree Fund, a charitable foundation whose mission is to provide assistance to the less fortunate in Kansas City during the holiday season and benefits senior citizens, persons with disabilities, and underprivileged children. This unique and sustainable gift is available for $13.95 + tax and will be available for purchase at Crown Center Customer Service (located on Level 2 of the Crown Center Shops), along with ornaments from previous years. The All Aboard ornament is available for pre-sale online now. For more information, visit the Crown Center website and watch this video detailing the annual tradition and 2018 ornament. Images of the ornament can be downloaded here.

“We are thrilled to work with Hallmark Keepsake Ornaments for the 2018 Christmas ornament, and give back to the less fortunate of Kansas City through the Mayor’s Christmas Tree Fund with the sale of these ornaments. For decades, the annual ornament has served as a symbol of Kansas City’s charitable spirit and a time-honored tradition offering friends and families an opportunity to embrace the magic of the holiday season,” said Stacey Paine, president of Crown Center Redevelopment Corporation.

The Mayor’s Christmas Tree has stood at Crown Center as a symbol of the Mayor’s Christmas Tree Fund since 1973. The 100-foot-tall Mayor's Christmas Tree, one of the tallest in the nation, is the centerpiece of holiday celebrations at Crown Center. The tree will arrive after a 2,000-mile journey through six states at 9 a.m. on Thursday, November 1 and be placed into its stand at approximately 10 a.m. on Friday, November 2.

For more information about the Arrival of the Mayor’s Christmas Tree and additional Crown Center holiday events and activities, please visit

About Crown Center

Located on the southern edge of downtown Kansas City, Crown Center offers fine hotels, entertainment, dining, shopping, offices and residential living in the city’s burgeoning cultural arts and professional services district. The 85-acre complex, which opened in 1971 and serves as the international headquarters of Hallmark Cards, attracts more than five million visitors each year with two world-renowned attractions, SEA LIFE Aquarium Kansas City and LEGOLAND® Discovery Center, and boasts one of the largest flexible meeting spaces in the Midwest at Sheraton Kansas City Hotel and The Westin Kansas City. Crown Center is home to two theaters, MTH Theater and the nationally acclaimed The Coterie, and more than 40 shops and restaurants. The complex is also home to Halls Kansas City, the region's premier fashion destination. Visit for more details. Connect on Facebook, Twitter and Instagram.

About Hallmark Cards, Inc.

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.


Media Contacts

Michael Olson, Account Supervisor, NJF, / (646) 442-6771

Mariah Hurst, Account Executive, NJF, / (646) 589-0186

Anne Deuschle, Integrated Marketing Manager, Crown Center, / (816) 274-5916

Jaci Twidwell, Public Relations Director, Hallmark,